~ Rallies ~
~ Business Plan ~
~ BUSINESS CONCEPT ~
Legalize is a community Web site with a political agenda, an on-line home for pot smokers and young activists. Although our appeal may not be universal, marijuana legalization is an extraordinarily popular and passionate issue for young Americans. Moreover, we have a lock on our niche -- our members consider us to be the best Web site on the Internet. Brand recognition and loyalty are key factors in the Internet marketplace, and our Legalize name is both beloved and impossible to forget.
Legalize merchandise and on-line services provide the opportunity to speak out in support of our Web site. Our customers enjoy promoting Legalize, finding it a respectable and effective way to advocate the cause.
Our immediate goal is to attract investors to fund our company and thus our movement. Legalize is not out to make a fast buck off of our visitors; in fact, we offer our merchandise at wholesale prices. This far-sighted strategy maximizes our sales, what venture capitalists like to see from a growing Web start-up.
~ PRODUCTS AND SERVICES ~
Chats, free memberships, Legalize Patriottm memberships, T-shirts, lighters, stickers, promotional cards, flyers, petitions, newsletters, rallies and Legalize Bandtm Web hosting.
~ TARGET MARKET ~
Young Americans, especially high school and college students.
~ MARKETING STRATEGY ~
Legalize empowers ordinary Americans to speak out collectively on-line and as individual citizens in our communities. Marijuana legalization is a moderate, mainstream issue silenced by the Government, corporations and the media. By promoting Legalize our members break the drug warriors' marketing monopoly, the glue that holds public opinion in place.
Recently we began executing our new "strategy for the streets." We have recruited a College Corps of one hundred NYC-area university students who volunteer their time to promote Legalize. Together we present the fresh, young face of our movement, while handing out Legalize cards that capture the essence of our Web site. Today's rally demonstrates the marketing muscle we can flex in the world's media capital.
~ COMPETITION ~
Other community Web sites, such as GeoCities or TheGlobe.com. Other pro-marijuana Web sites are traditional fundraising not-for-profits and do not complete directly with us at this time.
Legalize has many unique competitive advantages: the Legalize® registered trademark, which represents the sound wave of your own voice saying "legalize"; the www.legalize.com URL; the proven ability to generate media attention; a customer-centric approach to political activism that emphasizes personal initiative and free enterprise.