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LEGALIZE

~ Rallies ~

Legalize Banner

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~ Business Plan ~

~ BUSINESS CONCEPT ~

Legalize is a community Web site with a political agenda, an on-line home for pot smokers and young activists. Although our appeal may not be universal, marijuana legalization is an extraordinarily popular and passionate issue for young Americans. Moreover, we have a lock on our niche -- our members consider us to be the best Web site on the Internet. Brand recognition and loyalty are key factors in the Internet marketplace, and our Legalize name is both beloved and impossible to forget.

Legalize merchandise and on-line services provide the opportunity to speak out in support of our Web site. Our customers enjoy promoting Legalize, finding it a respectable and effective way to advocate the cause.

Our immediate goal is to attract investors to fund our company and thus our movement. Legalize is not out to make a fast buck off of our visitors; in fact, we offer our merchandise at wholesale prices. This far-sighted strategy maximizes our sales, what venture capitalists like to see from a growing Web start-up.

~ PRODUCTS AND SERVICES ~

Chats, free memberships, Legalize Patriottm memberships, T-shirts, lighters, stickers, promotional cards, flyers, petitions, newsletters, rallies and Legalize Bandtm Web hosting.

~ TARGET MARKET ~

Young Americans, especially high school and college students.

~ MARKETING STRATEGY ~

Legalize empowers ordinary Americans to speak out collectively on-line and as individual citizens in our communities. Marijuana legalization is a moderate, mainstream issue silenced by the Government, corporations and the media. By promoting Legalize our members break the drug warriors' marketing monopoly, the glue that holds public opinion in place.

Recently we began executing our new "strategy for the streets." We have recruited a College Corps of one hundred NYC-area university students who volunteer their time to promote Legalize. Together we present the fresh, young face of our movement, while handing out Legalize cards that capture the essence of our Web site. Today's rally demonstrates the marketing muscle we can flex in the world's media capital.

~ COMPETITION ~

Other community Web sites, such as GeoCities or TheGlobe.com. Other pro-marijuana Web sites are traditional fundraising not-for-profits and do not complete directly with us at this time.

Legalize has many unique competitive advantages: the Legalize® registered trademark, which represents the sound wave of your own voice saying "legalize"; the www.legalize.com URL; the proven ability to generate media attention; a customer-centric approach to political activism that emphasizes personal initiative and free enterprise.

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Legalize® Navigation Map
Front Page: Welcome to Legalize
Americans Speaking Out to Legalize Marijuana
Legalize Action
"Shortcut to Our Dream" Petition
Testify that Legalize's Success is our Shared Dream
Help Legalize Win $100,000 Grand Prize
Legalize Speak Out Campaign
Distribute Legalize Business Cards, Flyers, and Stickers
Break the Drug Warriors' Marketing Monopoly
Legalize Members
Speak Out to Legalize with Your Own FREE Legalize Web Page
Legalize Petition
Write to President Clinton and Over 350 Senators and Representatives
Legalize Corporate Drug Testing Petition
Write Corporations to Demand an End to Employment Discrimation
Legalize Patriotstm
Receive @legalize.com E-Mail, Patriot URL and Personal Chat
Only $2 a Month -- That's Less Than 7¢ a Day
Legalize Interaction
Legalize Chat
Multiple Chat Rooms -- Members Can Post Links and Pic's
Legalize Newsletter Legalize Survey Legalize Chorus
Legalize Entertainment
Legalize Bandstm
Enjoy Live Music with Your Fellow Legalizers
Weed Wedding
Scotty J.'s Fictional Ceremony Broadcast on Public Access Television
Legalize is SILENCED
Political Cartoon is Suspended After Threats from Budweiser Lawyer
Legalize Merchandise
Legalize T-Shirts
Wear Your T-Shirt to Spread the Word: Legalize
Only $6 -- Priced "At Cost" to Sell, Sell, Sell -- Only $6
Legalize Philosophy
Legalize Trademark
Our Logo Represents the Sound Wave of Your Voice Saying Legalize
Legalize Platform
Legalize Marijuana -- End the Drug War -- Keep All Other Drugs Illegal


Comments? Compliments? Criticism? E-mail me at scottyj@legalize.com.
Legalize®, Legalize Bandstm, and Legalize Patriotstm are trademarks of Scotty J.
Copyright © 1996-99 Scotty J. All rights reserved.